Consumers have become slaves of advertisements – Sri D. Venkatachala

Kollegal, December 27, 2019: “As consumer kings, we all have become slaves of advertisements and colourful slogans. As a result, we have forgotten giving importance to quality leading to loss of selection rights,” opined Sri D. Venkatachala, Senior Advocate, Kollegal.
He delivered a special lecture on the topic “Consumer Protection Laws”, organised by the Senior Students Forum, under the Commerce Club, held as part of the World Consumers Day celebration, at the JSS Women’s College, Kollegal.
“In our daily lives, we all are consumers in one or the other way. We have the right to expect quality in all the products and services that we receive according to the price that we pay. As consumers, the law has provided us certain rights. According to law, we can claim compensation if we feel cheated qualitywise. We have to check and ensure the quality of any product or service. But unfortunately, due to negligence, irresponsible attitude, we often get cheated. Hence, unless we do not develop a habit of questioning we will continue to get cheated,” he said.
In his presidential address Prof. M. Basavaraju, Head of Kannada Department opined that consumers should be careful about the luring of companies in the name of huge discounts. “Today as consumers we are being cheated at every step. Hence, there is a need for conducting more and more awareness workshops, training camps, etc. We should be aware of the opportunities that are in front of us. If we have to get rid of cheating, fraud, low-quality goods, consumers should know about the laws and develop a habit of filing complaints at the consumers’ forum and claim compensation,” he added.
Smt. Mamatha, Head, Business Management was present.

Sri D. Venkatachala delivering a special lecture on the topic “Consumer Protection Laws’. Prof. Basavaraju and Smt. Mamatha are seen in the picture.

Teachers and students who took part in the lecture programme